Real Campaigns.
Real Numbers.
Every number below comes from a live ad account we managed. Cost per lead, qualified share, close rate — the metrics that decide whether marketing pays for itself.
Sharma Solar: ₹187 → ₹41 Cost Per Qualified Lead
A Bhopal-based rooftop solar installer was spending ₹1.2L a month on ads, drowning in enquiries from tenants and window-shoppers, and closing barely 2% of them. The problem was never traffic — it was that nobody was filtering for people who actually owned a roof.
₹1.2L monthly spend generating volume but no revenue. Sales team spent 6 hours a day calling tenants, students and people with no rooftop rights. Cost per lead looked fine on paper at ₹187 — cost per qualified lead was effectively ₹850.
- 78% of enquiries were not decision-makers
- No pre-qualification before the sales call
- Follow-up happened 6–8 hours after submission
We rebuilt the funnel around ownership intent instead of price curiosity, and moved qualification to before the human call rather than after it.
- Creative angle shifted from ₹ savings to rooftop ownership
- Landing page added roof-type and ownership questions
- WhatsApp auto-qualification within 60 seconds
- Retargeting split by electricity bill slab
- Weekly creative refresh, losers killed at 3 days
Same monthly budget. Sales team calling a third of the volume, closing five times more of it.
- Cost per qualified lead: ₹850 → ₹41
- Qualified share: 22% → 68%
- Close rate: 2% → 11%
- ₹68L attributed revenue in 45 days
- Sales team hours on calls cut by 60%
Campaigns across every vertical we serve
Different industries, same system: qualify before the call, deliver in 60 seconds, kill what doesn’t work fast.
14 site visits booked in month one
Luxury 3BHK project stuck at 4 walk-ins a month despite ₹80K spend. We rebuilt targeting around possession-timeline intent and added a WhatsApp site-visit booking flow.
Chair occupancy from 41% to 79%
Multi-chair dental clinic getting enquiries for the cheapest procedure only. We segmented campaigns by treatment value and pre-framed pricing before the call.
Cost per admission enquiry cut 54%
Skill-training institute competing on price in a crowded market. We moved the offer from discount-led to placement-outcome-led and filtered on payment capability.
₹4.2Cr disbursed from one campaign
Home-loan DSA flooded with low-CIBIL applicants. We added an income and employment-type qualifier at form stage, cutting wasted underwriting hours.
First booking enquiry on day 10
Domestic tour operator with zero paid acquisition. Built the funnel, creatives and WhatsApp itinerary flow from scratch and launched in 8 days.
Consultation bookings up 3.4X
Family-law practice relying entirely on referrals. We built an intent-based search campaign around specific case types with a confidential enquiry flow.
The metrics we're actually judged on
Most agencies report reach, impressions and CTR — numbers that always look good and never pay a salary. Here’s what appears in every weekly report we send.
- Cost per qualified lead, not cost per lead
- Qualified share as a % of total enquiries
- Connect rate and speed-to-first-contact
- Enquiry-to-meeting and meeting-to-close rate
- Revenue attributed back to campaign and creative
Performance Review Call
30 minutes. What worked, what we killed, what’s next.
Live Lead Dashboard
Every lead, source and spend figure visible to you in real time.
You Own Everything
Your ad account, your pixel data, your leads. No hostage-taking.
Targets In Writing
Cost-per-lead targets agreed before launch, reviewed against monthly.
Before you ask — yes, we've heard it
Every figure comes from the client’s own ad account and CRM, not from our estimates. We can walk you through the live dashboards of any case study on a screen-share during your strategy call — including the months that underperformed.
Because cost per lead is the easiest metric in marketing to fake. Widen the targeting, drop the qualifying questions, and cost per lead halves overnight while your sales team wastes twice the hours. Cost per qualified lead is the number that maps to revenue.
Partly. The system transfers — qualification before the call, 60-second delivery, weekly creative kills. The specific numbers depend on your ticket size, margin, market competition and how fast your team calls back. We set realistic targets for your business in the first call, not these numbers.
No. We’ve had campaigns that took three months to find the right angle and a handful we exited because the unit economics never worked. We’ll tell you upfront if we think your margins can’t support paid acquisition — that conversation is free and saves us both time.
Yes, for serious enquiries with a matched industry and budget. We ask before sharing contact details, and we only make the introduction once we’ve had a proper strategy conversation with you.
Want Your Numbers
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Book a free 20-minute strategy call. We’ll audit your current funnel, tell you where the leads are leaking, and give you a realistic cost-per-lead target for your industry — whether or not you work with us.