Built by Marketers Who Got Tired of
Reporting Vanity Metrics
We're a performance marketing team based in Bhopal, working with businesses across India. We measure ourselves on the same number you do — what it costs to acquire a paying customer.
Why Rai Technology Exists
Most businesses we met didn't have a lead problem. They had a system problem. Ads were running, leads were arriving — and then dying in a WhatsApp group, an Excel sheet, or a salesperson's memory.
The agencies before us delivered impressions, reach and CTR. Useful numbers for a report. Useless numbers for a business owner trying to decide whether to spend more next month.
So we built the other half. Every account we run comes with the full chain — ads, landing page, CRM, follow-up automation and tracking — because a lead that nobody calls within 5 minutes is just a line item in your ad bill.
Today we manage over ₹5 crore in ad spend across solar, real estate, education, healthcare, finance, legal and travel. The approach hasn't changed: build the system, then scale the spend.
How We Operate
Four rules we don't break, even when it costs us the deal.
Transparency by default
You own your ad accounts and your CRM. You see every rupee spent and every lead generated — live, not in a monthly PDF.
Revenue over vanity
Impressions and reach don't pay salaries. We report cost per lead, qualified lead rate and cost per acquired customer.
We say no early
If your budget, offer or sales capacity won't produce a return, we tell you on the first call — not after three months of billing.
Systems over heroics
Every account runs on documented SOPs and automation. Results don't depend on one person remembering to follow up.
What Makes Us Different
An honest comparison. Judge us against whoever you're speaking to next.
| Typical Ad Agency | Rai Technology | |
|---|---|---|
| Scope of work | Ads only | Ads + landing page + CRM + follow-up |
| Who runs your account | A junior executive juggling 15 accounts | A dedicated strategist + account manager |
| Reporting | Monthly PDF with reach and impressions | Live dashboard: CPL, qualified rate, closures |
| Optimization cycle | Monthly, if at all | Weekly, with a documented change log |
| How leads reach you | Excel sheet dump, once a day | Instant CRM entry + WhatsApp alert to your rep |
| Definition of success | Number of leads delivered | Cost per acquired customer |
| Who they take on | Anyone who can pay the retainer | ₹60,000+/month ad budget, or we decline |
Not every agency fits the left column. But most of the ones you've worked with probably did.
Are We a Fit?
We'd rather lose a bad-fit deal than lose your trust three months in.
✅ You're a great fit if…
- You can commit at least ₹60,000/month to ad spend for 3 months.
- Someone on your team can call a new lead within 30 minutes.
- Your product or service has a decent ticket size — the maths works.
- You want a system you own, not a dependency on an agency.
- You're willing to give campaigns 60–90 days to find their rhythm.
⚠️ We're probably not a fit if…
- You want leads guaranteed at a fixed price per lead.
- Nobody is available to follow up on leads consistently.
- You're testing with a one-month budget and expecting profit.
- You want us to run ads but keep the CRM and follow-up untouched.
- Your offer hasn't sold to a single customer yet — validate first.
Numbers That Matter
The Team Behind Your Campaigns
Small team, clear ownership. You'll know exactly who is responsible for what.
[Founder Name]
Owns account strategy, budget allocation and the number you're measured on.
[Team Member]
Builds and optimizes Meta & Google campaigns. Weekly testing, weekly changes.
[Team Member]
Your single point of contact. Reporting, reviews and everything in between.
[Team Member]
Ad creatives, landing page builds and conversion rate testing.
Industries We Serve
Think we might be a fit?
Book a 30-minute call. You'll leave with a campaign plan whether or not we work together.